Four Singapore travel agencies explored Yogyakarta’s wellness, culinary offerings and business opportunities.
Indonesia’s Ministry of Tourism hosted four travel agencies and tour operators from Singapore on a familiarisation trip to Yogyakarta and surrounding areas from 28 September to 2 October 2026. The initiative aimed to promote wellness and culinary experiences and encourage travel packages tailored to Singaporean visitors, featuring destination visits and a business-matching session at Hotel Tentrem Yogyakarta on 30 September.
Ni Made Ayu Marthini, Deputy for Marketing at Indonesia’s Ministry of Tourism, said the visit would help Singaporean travel professionals develop itineraries suited to customer preferences and improve the country’s competitiveness in regional markets.
“Through this fam trip, we aim to help Singaporean travel agents formulate quality tourism packages tailored to their market demand, while also strengthening Indonesia’s tourism competitiveness at the regional level,” Deputy Marthini said.
She added that the initiative supported Indonesia’s 2026 international tourist arrival target and efforts to promote high-quality travel experiences.
Participants began with a wellness session at Garrya Bianti before heading to Dagi Abhinaya to watch the sunrise against the backdrop of Borobudur Temple and sample Indonesian cuisine. The itinerary also included dining at Omah Kecebong and a gala dinner at Mediterranea Restaurant under the Wonderful Indonesia Gastronomy initiative.
The business-matching forum enabled Singaporean representatives to meet local industry players and explore potential commercial partnerships. It was intended to encourage the creation of packages reflecting demand in the Singapore market.
Deputy Marthini said the destination was selected in response to growing interest among Singaporean travellers in wellness-focused holidays and authentic food experiences. She highlighted its traditional wellness practices and culinary heritage as potential draws for visitors.
She expressed hope that the participants’ first-hand experience would help them create itineraries showcasing the region’s attractions.
The initiative involved Garuda Indonesia, the country’s national flag carrier, and Hotel Tentrem Yogyakarta, with support from InJourney, Indonesia’s state-owned tourism holding company, as well as Bale Raos and Plataran Borobudur.
“The Tourism Ministry remains committed to effectively promoting Indonesia’s leading tourist destinations to help drive economic growth while strengthening the competitiveness of the national tourism sector,” Deputy Marthini said.
Kementerian Pariwisata Republik Indonesia mengundang empat agen perjalanan dan operator tur asal Singapura dalam program kunjungan pengenalan destinasi (familiarisation trip atau famtrip) ke Yogyakarta dan sekitarnya pada 28 September hingga 2 Oktober 2026. Kegiatan ini bertujuan mempromosikan wisata kebugaran dan kuliner sekaligus mendorong penyusunan paket perjalanan yang sesuai dengan preferensi wisatawan Singapura. Rangkaian program mencakup kunjungan ke sejumlah destinasi serta sesi penjajakan bisnis (business matching) di Hotel Tentrem Yogyakarta pada 30 September.
Deputi Bidang Pemasaran Kementerian Pariwisata, Ni Made Ayu Marthini, mengatakan kunjungan tersebut bertujuan membantu pelaku usaha perjalanan Singapura menyusun paket wisata sesuai kebutuhan pasar sekaligus meningkatkan daya saing pariwisata Indonesia di tingkat regional.
“Melalui famtrip ini, kami ingin membantu agen perjalanan Singapura menyusun paket wisata berkualitas yang sesuai dengan permintaan pasar mereka, sekaligus memperkuat daya saing pariwisata Indonesia di tingkat regional,” ujar Deputi Marthini.
Inisiatif tersebut juga mendukung pencapaian target kunjungan wisatawan mancanegara Indonesia pada 2026 serta upaya pemerintah mengembangkan pariwisata berkualitas.
Para peserta mengawali perjalanan dengan sesi kebugaran di Garrya Bianti, kemudian mengunjungi Dagi Abhinaya untuk menyaksikan matahari terbit dengan latar Candi Borobudur sekaligus mencicipi kuliner Indonesia. Agenda gastronomi lainnya meliputi pengalaman bersantap di Omah Kecebong dan jamuan makan malam khusus di Mediterranea Restaurant melalui inisiatif Wonderful Indonesia Gastronomy.
Dalam sesi business matching di Hotel Tentrem Yogyakarta, perwakilan agen perjalanan Singapura berkesempatan menjalin komunikasi dengan pelaku industri pariwisata lokal serta menjajaki peluang kemitraan komersial. Forum ini diharapkan dapat mendorong pengembangan paket perjalanan yang sesuai dengan minat wisatawan Singapura.
Deputi Marthini mengatakan Yogyakarta dipilih karena meningkatnya minat wisatawan Singapura terhadap liburan berbasis kebugaran dan pengalaman kuliner autentik. Menurutnya, tradisi perawatan kesehatan dan kebugaran serta kekayaan kuliner daerah tersebut menjadi daya tarik potensial bagi pengunjung.
Ia berharap pengalaman langsung selama kunjungan dapat membantu para peserta merancang paket perjalanan yang menampilkan keunggulan destinasi Yogyakarta.
Program ini melibatkan Garuda Indonesia, maskapai penerbangan nasional Indonesia, dan Hotel Tentrem Yogyakarta, dengan dukungan InJourney, holding BUMN sektor pariwisata, serta Bale Raos dan Plataran Borobudur.
“Kementerian Pariwisata berkomitmen untuk terus mempromosikan destinasi unggulan Indonesia secara efektif guna mendorong pertumbuhan ekonomi sekaligus meningkatkan daya saing sektor pariwisata nasional,” kata Deputi Marthini.
Source: ANTARA News
