Indonesia Ministry of Tourism and Creative Economy highlights Indonesia’s top destinations and promotes sustainable tourism at the Mumbai event.
The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency of the Republic of Indonesia (MoTCE) is set to make a vibrant return to India through its participation in the Outbound Travel Mart (OTM) from 8th to 10th February 2024 at the Jio World Convention Centre in Mumbai. The pavilion, located at Hall 2 Booth K100, showcases iconic landmarks like the Borobudur temple, Prambanan temple, and traditional Javanese decorations, echoing the theme “Keep the Wonder” as part of Indonesia’s ongoing efforts to promote its 5 Super Priority Destinations.
Featuring 25 prominent Indonesian travel and hospitality companies, including travel agents, tour operators, DMCs, hotels, restaurants, and tourist attractions, the pavilion promises to offer a comprehensive insight into Indonesia’s diverse tourism offerings. Notable participants such as Marriott Indonesia and Atlas Beach Club will join as official partners of the “Wonderful Indonesia” pavilion.
India emerges as a key market for Indonesia, with the number of Indian travelers to Indonesia reaching 606,439 in 2023, marking a significant growth of 125.8% from the previous year. Ranking 6th in terms of foreign tourist arrivals to Indonesia and 2nd in Bali alone in 2023, India holds immense potential for Indonesia’s tourism sector.
In line with the commitment to sustainable tourism, the MoTCE will highlight green tourism initiatives at OTM 2024. Collaborating with the Indonesian creative industry Dus Duk Duk, the pavilion will feature focal point decorations crafted from eco-friendly materials, including 100% recycled cardboard replicas of iconic landmarks such as the Borobudur temple stupa, Prambanan temple gate, and Javanese Gunungan.
Ni Made Ayu Marthini, Deputy Minister for Marketing of the MoTCE, emphasized Indonesia’s growing popularity among Indian tourists for various segments, including family vacations, honeymoons, weddings, MICE, and luxury travel. Beyond traditional favorites like Bali, the MoTCE aims to introduce Indian travelers to other enchanting Indonesian destinations and position them as prime filming locations for the Indian film industry.
Marthini highlighted the immense potential of Indonesia’s diverse landscapes and rich cultural heritage to captivate Indian film audiences, underscoring the recent launch of the Indonesia Film Facilitation (IFFa) platform (www.iffa.id) to facilitate international filmmakers in discovering Indonesia’s cinematic treasures. Leveraging film as a promotional tool, Indonesia aims to broaden awareness of its tourism offerings and entice more Indian travellers to explore its wonders.
Sources: Antara News, Wonderful Indonesia
