Tourism and Creative Economy Minister Sandiaga Uno highlighted Pontianak City Run as example of the economic potential of sport tourism events in West Kalimantan and emphasised their role in fostering local economies and improving living standards

TOURISM and Creative Economy Minister Sandiaga Uno visited Pontianak, West Kalimantan, on 25th February 2024, where he urged regional governments to collaborate closely to leverage the sport tourism potential of their respective areas. Speaking at the Pontianak City Run event, Pak Uno emphasised the significant economic and societal benefits that sport tourism activities can bring to communities, highlighting their role in driving economic growth and enhancing living standards.

Pak Uno cited the Pontianak City Run as a prime example of a sport tourism event that has garnered enthusiastic participation from the local community. He underscored the importance of such events not only as sporting competitions but also as opportunities to promote tourism and stimulate economic activity within the region.

The minister emphasized the dual benefits of sport tourism events, noting that they offer participants the chance to engage in physical activity while simultaneously contributing to the development of the local economy. He commended the role of micro, small, and medium enterprises (MSMEs) in enhancing the vibrancy of such events and fueling economic growth in the region.

Pak Uno stressed the necessity of collaborative efforts among regional governments, tourism industry stakeholders, and sports organisations to fully capitalise on the potential of sport tourism in West Kalimantan Province. He highlighted the importance of synergy among these parties in effectively managing tourism and creative economy assets, which would, in turn, support broader regional development objectives and improve the welfare of local communities.

The minister’s call for cooperation underscores the government’s commitment to fostering sustainable tourism development and harnessing the economic potential of sport tourism activities across Indonesia. By encouraging regional collaboration and investment in sport tourism infrastructure, the government aims to drive economic growth, create employment opportunities, and enhance the overall well-being of communities in West Kalimantan and beyond.

Source: Antara News