Minister Sandiaga Salahuddin Uno targets significant standardisation and certification growth in the tourism and creative economy sectors

TOURISM and Creative Economy Minister Sandiaga Salahuddin Uno has set an ambitious goal to standardise and certify 20 percent of Indonesian tourism and creative economy businesses within the next decade.

Speaking in Tangerang, Banten, on 29 February 2024, Uno highlighted the current standardisation rate of around one percent, emphasising the need for a substantial increase over the coming years.

Acknowledging the centralised nature of standardisation processes in Jakarta and its surrounding regions, the minister emphasised the importance of equitable distribution to reach businesses across all Indonesian provinces, ultimately aiming to elevate the nation’s tourism offerings to global standards.

Photo: Tourism Indonesia

The government’s strategy involves issuing CHSE (Cleanliness, Health, Safety, and Environmental Sustainability) Certificates to a broader range of tourism businesses, destinations, and products, ensuring tourists’ confidence in cleanliness, safety, and environmental stewardship.

To facilitate this, the Tourism and Creative Economy Ministry has designated the Tourism Business Certification Agency (LSPr SUPI) to oversee the certification process and enforce applicable standards.

Expressing hopes for policy continuity beyond the current administration, Minister Uno stressed the importance of maintaining standardisation efforts to address issues such as accidents and cleanliness lapses that impact tourism experiences.

He called upon regional governments to play an active role in achieving the certification target, urging increased supervision to foster a conducive and simplified environment for investment and business activities in the tourism and creative economy sectors.

In conclusion, the minister emphasised that standardisation efforts not only protect tourists but also offer vital safeguards for workers and business operators, contributing to the overall growth and sustainability of Indonesia’s tourism and creative economy industries.

Source: Antara News