Ines Yolanda
From fashion and fragrances to accessories and modest wear, Indonesian brands made a strong impression at Me-You Market, showcasing the creativity and growing influence of the country’s lifestyle industry on a regional stage
As one of Singapore’s popular lifestyle and retail events, Me-You Market has become a platform where independent brands from across Southeast Asia connect directly with consumers seeking unique products and emerging trends. Among the standout participants at recent editions of the event were a number of Indonesian brands, reflecting the country’s growing reputation for creativity, craftsmanship, and entrepreneurship in the lifestyle sector.
Indonesia’s fashion scene was well represented by brands that have cultivated loyal followings both at home and abroad. Misse showcased its elevated feminine casual wear, offering elegant pieces designed for effortless everyday styling. Karakiri attracted shoppers with its premium basics, known for high-quality fabrics and meticulous tailoring, while Neulla brought its signature “basic with a twist” concept, featuring playful silhouettes and contemporary designs. Modest fashion also took centre stage through Marasoe, a favourite among Muslimah fashion enthusiasts, and Sukkhacitta, an ethical fashion label celebrated for its farm-to-closet approach and commitment to empowering local artisans.
The beauty and fragrance segment highlighted Indonesia’s rapidly growing perfume industry. MA-GA Perfume introduced visitors to its collection of signature scents, while HMNS, one of Indonesia’s most recognisable fragrance brands, drew significant attention with best-selling perfumes such as Gentle Haze. Another notable participant was Sens., a fragrance label known for elegant floral and musky compositions that have gained popularity among consumers seeking sophisticated everyday scents. Together, these brands demonstrated how Indonesian fragrance houses are increasingly competing with international labels through strong branding and distinctive olfactory experiences.
Beyond fashion and beauty, Indonesian creativity was also reflected through accessories and lifestyle products. Shopinkae, a Yogyakarta-based brand, showcased its range of hijab pins, custom bag chains, and accessories that blend practicality with personal expression. Meanwhile, Koolastuffa brought its collection of trendy accessories that have become increasingly visible at lifestyle markets and pop-up events across the region. Their participation underscored the diversity of Indonesia’s creative economy, where small and medium-sized enterprises continue to innovate and adapt to changing consumer preferences.
The presence of these Indonesian brands at Me-You Market highlights a broader trend of local businesses expanding beyond domestic markets and engaging with regional audiences. As Southeast Asia’s creative industries become more interconnected, events such as Me-You Market provide valuable opportunities for entrepreneurs to showcase their products, build brand awareness, and strengthen cross-border connections. For Indonesian brands, the event serves not only as a marketplace but also as a testament to the country’s growing influence within the region’s lifestyle and consumer landscape.
