Six renowned Singaporean brands make their debut in Indonesia through an exclusive pop-up gallery at Senayan City, Jakarta, from 27 February to 2 March 2025
Nova Now arrives in Jakarta to introduce six leading Singaporean lifestyle brands, marking their debut in the Indonesian market through an exclusive pop-up gallery at Atrium Senayan City. Running from 27 February to 2 March 2025, the event highlights the growing retail collaboration between Singapore and Indonesia.
Deputy Minister for Investment Promotion, Ministry of Investment and Downstream (BKPM), Nurul Ichwan, emphasised the significance of this initiative, stating that bringing Singaporean retail brands to Indonesia signals the potential for deeper collaboration between the two nations. Participating brands include Mighty Jaxx, The Paper Bunny, Epitex, GINLEE Studio, GRAYE, and Young Hungry Free, each showcasing exclusive collections and special collaborations tailored for the Indonesian market. Visitors can explore immersive brand experiences, including interactive art installations, a sensory tunnel, and engaging photo spots. The event is expected to attract over 50,000 visitors.
Sarah Ler, Director (Retail & Design) at Enterprise Singapore, highlighted the importance of this milestone, noting that the debut of these brands in Nova Now Jakarta represents a significant step in the Lighthouse Brand Accelerator Programme and the internationalisation journey of each company.
Beyond retail exhibitions, Nova Now features dynamic content programmes such as masterclasses, live discussions with brand founders, and interactions with celebrities and influencers. Attendees can also participate in exciting contests, both on-site and via social media, with opportunities to win exclusive prizes.
Supported by Louken and Enterprise Singapore, Nova Now serves as a platform for fostering collaboration between international brands and Indonesia’s local culture, introducing the latest innovations and lifestyle trends to the market.
Source: Antaranews
