By: Clara Paska, Alma Amarthatia
Indonesian content creator Cassandra Stephanie shares her experiences living in Singapore, pursuing her passions, and bridging cultural differences
Cassandra Stephanie, better known as @cassietj_ on TikTok and @countingstyles on Instagram, has made a name for herself as a content creator in Singapore. Originally from Indonesia, Cassie uses her platform to share tips, insights, and personal experiences about adjusting to life in Singapore as an Indonesian. Her content not only offers practical advice but also resonates with others navigating similar cultural transitions.
Having started her creative journey as a child, Cassandra launched a YouTube channel at the age of 10, discussing topics like skincare and self-expression. She later pursued a professional career in accounting and finance, earning a master’s degree in data analytics. After working in the corporate sector for four years, Cassie now focuses on her passion for content creation and entrepreneurship.
Cassie’s online presence reflects her unique perspective on life as an Indonesian living in Singapore. She often highlights the cultural contrasts between the two countries, describing Singapore as competitive and fast-paced, while noting Indonesia’s warm and community-focused atmosphere. Despite the challenges, Cassie has built personal memories in Singapore, with Marina Bay Sands being a standout location where she has hosted photo shoots and spent meaningful moments.
Beyond her content creation, Cassie is also planning to build her own clothing line, blending her love for fashion with her business acumen. Her journey has been one of balancing creativity, career aspirations, and personal connections, particularly as she navigates the emotional distance from her family in Indonesia.
